The Elks & Angels’ philosophy are that the environment for babies should be as natural, safe and as comfortable as the one it just left. With this concept and with her own firsthand experience of the benefits of Australian sheepskin, Janet, the designer set about changing the way parents keep their babies warm in north America by introducing the equally fashion conscious and environmentally aware ‘snuggle pod’.

Elks & Angels will continue to design products, that enhance the lives of new parents and their children, a range that will be based on a child’s wellbeing and ethically and socially responsible methods.